How It Works
Precision targeting, from the ground up.
VoteRadius is built on location. We combine precise geographic targeting with audience data to put your message in front of the voters who can actually cast a ballot in your race — and our strategists set it all up for you.
Targeting Brief
Selected by your strategist
- ✓Districts & boundaries
- ✓Custom drawn areas
- ✓Radius around key locations
- ✓ZIP codes & neighborhoods
Geographic Targeting
Draw the map. We deliver inside it.
Every campaign starts with geography. Define your target area by boundary, shape, radius, ZIP, neighborhood, or location — and your advertising stays inside it.
District & Boundary Targeting
Target the exact boundaries of your race — council districts, school boards, fire districts, legislative seats — and nothing outside them.
Custom Polygon Mapping
Draw custom shapes around any geography: precincts, turnout zones, or the specific neighborhoods where your margin will be decided.
Radius Targeting
Build a precise radius around a community, event, or strategically important location and deliver ads only within it.
ZIP Code Targeting
Concentrate spend in the ZIP codes that matter and exclude the ones that can't vote for you.
Neighborhood Targeting
Reach voters neighborhood by neighborhood — ideal for hyperlocal issues and door-knocking support.
Point-of-Interest Targeting
Build audiences around specific locations: polling places, community centers, venues, and local landmarks.
Audience Layering
Geography first. Then the voters inside it.
Location tells you where someone is. Audience data tells you who they are. VoteRadius layers both, so your budget concentrates on the right voters in the right places.
- Geography — districts, ZIPs, neighborhoods, custom shapes
- Voter-file-informed segments — party, turnout history, vote propensity
- Demographics — age, household composition, education
- Behavioral signals — interests and issue affinities
- Location behavior — devices seen at relevant places and events
Measurement
Measured, not guessed.
Delivery by Geography
See exactly where your ads ran, down to the districts and ZIP codes you targeted.
Reach & Frequency
Understand how many voters you reached and how often they saw your message.
Channel Performance
Compare Connected TV, streaming video, mobile, and display in a single report.
Foot-Traffic Insight
Where appropriate, measure real-world visitation to campaign events and locations.
Curious where these ads run? Explore the advertising channels.
Ready to reach your voters?
Tell us about your race and our team will build a targeted digital plan around your geography, timeline, and budget — then manage it for you.